Social Media/Web Design -

Social Media/Web Design Positions

Copy Strategist

Skills

Excellent written English with strong proofreading skills for flawless grammar, punctuation, and syntax.
Experience/education as a marketing copywriter, advertising copywriter, or in a similar professional position. (preferred)
Bonus points for prior experience in a position of management and mentorship. (preferred)
An affinity for leadership, and an understanding of proper delegation.
A general understanding of social media platforms such as Facebook, Twitter, YouTube, Tik Tok, Pinterest, Tumblr, LinkedIn, etc.
An interest in learning how to write for the web and SEO practices.
The ability to write and follow strict content production guidelines.
The motivation to work both as a team player and independently on projects with minimal supervision.
The ability to maintain strict confidentiality and discretion.
A reliable workstation with a fast computer, microphone, and webcam. Reliable internet access and power are required.
The availability to work 40 hours per week from 9:00 am to 6:00 pm PST.
A degree in English, public relations, advertising, creative writing, or a related field. (preferred)

Requirements:

Manage copy production for eCommerce and lead generation websites on a share of Coalition Technologies’ 200+ client accounts.
Lead a team of SEO copywriters. Provide the direction and information needed for their success, along with feedback to help improve their work.
Act as the supervising copy editor on your accounts. Our writers and producers will look to you as a content specialist and manager of the brand’s voice. Ensure content quality with an exceptional representation of brand’s identity and value propositions. Proper spelling, grammar, and syntax are fundamental.
Conduct keyword research for each page on a client’s website. Become an effective online marketing manager by pairing their products and services with the most relevant search terms. Coalition Technologies will provide this training.
Coordinate web content for multiple ongoing campaigns. Though the core of this role is in search engine optimization, you may collaborate to produce social media content, email marketing copy, press releases, and similar promotional materials.
Supervise SEO content campaigns from the initial kickoff, through research, production, and concluding with live content on a client’s website.

Graphic Designer/ Advertising

Skills:

Total mastery of Adobe Photoshop and Illustrator
A passion for design, branding, marketing, advertising, and online content creation
A general understanding of social media platforms such as Instagram, Facebook, Twitter, YouTube, Tik Tok, Pinterest, Tumblr, and LinkedIn
A desire to continue learning and to keep up with the design industry
An awesome portfolio showcasing experience in designing ad banners, marketing emails, social media posts, and logos (infographics, slide presentations, and print designs are also welcome)
Knowledge of the Google Ads and Facebook Ads platforms (highly preferred)
Knowledge of Klaviyo and Mailchimp (preferred)
Experience with project tools such as Basecamp, QuickBooks, and Google Docs (preferred)
Bonus points for familiarity with video editing and motion graphics software such as Adobe Premiere and After Effects
Bonus points for illustration or traditional drawing skills
Excellent written and spoken English
Professional experience working with advertising agencies or in digital marketing (preferred)
A degree in design, advertising, marketing, or a related field (preferred)
The ability to perform well under pressure and under short deadlines
Experience presenting materials to clients professionally
The availability to work 40 hours per week from 9:00 am to 6:00 pm Pacific Standard Time, Monday to Friday
A reliable workstation with a fast computer, microphone and speakers, and reliable internet and power.

Requirements:

Designing both static and animated banners for ad campaigns
Designing emails for email marketing campaigns
Designing posts and other images for social media platforms such as Instagram, Facebook, Twitter, and LinkedIn
Designing unique logos and brand guides from scratch
Drawing vector icons and illustrations
Designing print material such as brochures, letterheads and business cards
Designing website mockups and related graphics for both desktop and mobile to support the web design team when needed
Participating in client meetings and working with our Digital Producers to strategize achievement of client goals through creative but clear and effective design
Collaborating with our copywriters, PPC team, and other teams to establish the vision of the project, come up with creative concepts, and analyze tradeoffs between visual appeal and performance needs
Preparing well organized design files

Ensuring that projects are completed on schedule while effectively applying our methodology and following quality standards

Public Relations Specialist

Skills:

Prior experience with P.R. and Social Media
Preferably a Journalism background or media training
Flawless written and spoken English
The ability to write PR’s and distribute them
Great professional relationships with writers, journalists, bloggers and other influencers
The ability to secure media coverage for clients
A profound understanding of online communities as well as content marketing
Experience with services like HARO and MuckRack
Published & placed content on authoritative sites
Great interpersonal, analytical, problem solving, negotiating, influencing, facilitation, decision-making, and conflict resolution skills
The ability to stay highly organized with great attention to detail
The ability to maintain strict confidentiality and discretion
The availability to work 40 hours per week from 9:00 am to 6:00 pm PST
Passion to build a startup
A friendly, outgoing disposition
Reliable transportation if working in-house
A reliable workstation with a fast computer, microphone and speakers, reliable internet and power if working remotely

Requirements:

As a PR specialist, you will write press releases
Keep and organize PR database
Respond to information requests from the media if needed
Liaise between client and media
Analyze various niches and verticals (as well as competition within them)
Scrutinize clients’ websites and identify linkable assets
Develop custom PR strategies and tactics (based on analysis) for maximum efficiency
Locate and vet viable link prospects and opportunities
Craft compelling outreach
Keep outreach conversations fresh through regular follow-ups
Engage and interact via social media
Potentially represent clients’ companies online
Organize and maintain multi-faceted campaigns
Help maintain the organization’s corporate image or brand

Social Media Specialist

Skills:

Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media platforms
A strong understanding of the various audience types and social media best practices to optimize engagement and traffic
Experience with social media management platforms (Hootsuite preferred)
2+ years of experience building social presence for global consumer brands
Experience in handling social media presence for both B2B and B2C clientele
A successful track record of building strong social momentum and adoration for brands
A working knowledge of the blogging ecosystem relevant to the company’s field.
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Openness to feedback and collaboration from management and others throughout the organization
A BA in Communications, Marketing, Business, New Media or Public Relations
The availability to work 40 hours per week from 9:00 am to 6:00 pm PT
The ability to stay highly organized with great attention to detail and be deadline oriented
The ability to maintain strict confidentiality and discretion
Reliable transportation if working in-house
A reliable workstation with a fast computer, microphone and speakers, reliable internet and power if working remotely

Requirements:

Creating and distributing engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages.
Strong analytical and quantitative skills – ability to use data to develop and measure marketing programs performance
Researching opportunities for new social marketing platforms and select adapt current process to fit client needs.
Staying up-to-date with current and emerging technologies and trends in social media, design tools, and applications.
Thinking outside the box to develop dynamic strategies that increase followers and targets new customers while keeping them consistently engaged.
Developing and expanding community and/or influencer outreach efforts for clients.
Analyzing campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
Setting specific objectives and report on ROI, online reviews, feedback from customers and respond to inquiries.
Creating editorial calendars and syndication schedules.
Providing training and guidance to social media and marketing team members on social media implementation best practices and strategies.

Solutions Architect

Requirements:

Educate prospects on different platforms’ (eg: BigCommerce, Shopify, Magento, WordPress, etc) solutions by providing a consultative, best practices approach including analysis and analytics to match the prospect’s business and technical requirements
Conduct needs analysis and technical scoping sessions with prospective customers to gather and document key requirements.
Provide pre-sales technical consulting to the Sales staff by participating in online demonstrations, conference calls and site visits with our project managers.
Site visits occur infrequently and will not be resumed until ongoing concerns relating to the COVID19 virus are resolved.
Thorough documentation on prospect and client needs and project requirements.
Become a trusted advisor and the voice of the sales and marketing teams to our prospects and partners.
Work closely with the sales team to respond to proposals and RFP’s to ensure that all technical information and recommendations address client requirements.
Where necessary, work with third party partners or solutions in developing custom solutions to meet prospect needs.
Help create thought leadership content, white papers, and other sales or marketing collateral that highlights our agency capabilities for partners, prospects and clients.
Develop new processes and practices to ensure our teams operate as industry leaders in their respective fields.
Keep up to date with the latest features, capabilities, and applications released by different platforms to ensure we can provide the best guidance to our clients.
Lead internal project planning and development of recurring solutions for frequent client needs (examples may include web application development for frequently requested features of e-commerce merchants).
Support design and project management team members during project discovery to ensure UX best practices and scopes of work are anticipated for future project phases.
Provide emergency development support for key Coalition clients and major accounts.

Skills:

4-5+ years Solutions Engineering experience in a relevant market or in a similar senior level development position.
Strong knowledge of web technologies including HTML, CSS, JavaScript, and PHP.
Experience with different ecommerce and cms platforms such as BigCommerce, Shopify, Magento, and WordPress
A Bachelor’s degree in Computer Science or a similar degree
Experienced in solution architecting, project scoping and product demonstration skills
Comfortable with a consultative presentation to C-level business executives as well as detailed, in-depth discussions with a technical audience.
Experience with commerce solutions and applications including POS, product catalogs, order management, ERP and payment gateways.
Sales methodology and solution selling training a plus
Charismatic and energetic self-starting personality
Ability to collaborate with and motivate multiple groups toward accomplishing a task

Strong verbal, presentation, written, and organizational skills with a passion for winning

Web Designer

Skills:

An expertise in HTML5, CSS3 and jQuery
A thorough understanding of cross-browser compatibility issues
Experience with media queries
A knowledge of CSS platforms such as Twitter’s Bootstrap
An ability to multi-task on multiple projects and tasks at the same time
Great attention to detail and be highly organized
A positive and upbeat attitude with the ability to learn quickly
Proficiency in PHP/MYSQL and AJAX (preferred)
Experience with WordPress, BigCommerce, Magento, and Shopify (preferred)
Excellent written and spoken English
The availability to work 40 hours per week from 9:00 am to 6:00 pm PST
The ability to adapt to a diverse and multicultural environment
Passion to build a startup
Reliable transportation if working in-house
A reliable workstation with a fast computer, microphone and speakers, reliable internet and power if working remotely

Requirements:

Transforming complex layout PSDs into pixel-perfect presentation-layer HTML5/CSS3 templates
Creating responsive website designs
Building websites with WordPress, extending and developing plugins and themes
Working with Photoshop, Illustrator, and Fireworks to create images optimized for the web
Working with version control systems such as GIT / SVN
Working under tight deadlines
Handling multiple projects at the same time
Producing high quality of work with a strong focus on detail

SEO Marketing Project Manager

Skills:

Experience with search engine optimization
Experience managing Google Ads accounts (preferably Google Ads certified)
Project management experience and certifications preferred
Knowledge of project management software such as Basecamp, MS Project, Visio, Sales Force, etc
An understanding of web development (ability to write HTML / CSS /PHP is preferred)
Strong interpersonal, analytical, problem-solving, negotiating, influencing, facilitation, organizational, prioritization, decision making, and conflict resolution skills
A solid understanding of project management methodology including the ability to identify and resolve issues, manage risk, develop detailed work plans and specifications, perform resource allocations, and run team meetings
Great attention to detail and be highly organized
The availability to work 40 hours per week from 9:00 am to 6:00 pm PST
Demonstrate leadership capability with teams of 3 or more people (preferred)
Experience with WordPress and/or Magento (preferred)
Reliable transportation if working in-house
A reliable workstation with a fast computer, microphone and speakers, reliable internet and power if working remotely

Requirements:

Managing the workload of our SEO team: assigning tasks, following up on tasks, making sure client work is done well and is on time and on budget
Creating and executing project work plans and revising as appropriate to meet the changing needs and requirements.
Participating in client meetings as needed
Creating training, improving our work processes and identifying concerns and dealing with them appropriately
Research and development of new online marketing methodologies
Identifying resources needed and assigning individual responsibilities
Reviewing deliverables prepared by team before passing to Digital Producers
Clarifying and communicating project objectives and success criteria to team

WordPress Developer

Skills:
- Strong knowledge of WordPress Platform
- Expertise in WordPress Custom Theme Development and Plugin Development
- Expertise in WP Plugin Integration (WooCommerce, WPML, Membership plugins etc)
- Should understand how to make WordPress manageable from admin panel
- Understands WP architecture and knows how to perform database and code optimization for WordPress
- Expertise in HTML5, CSS3, JavaScript
- Proficiency in PHP/MYSQL and AJAX
- The ability to work on LAMP development environment
- A thorough understanding of cross-browser compatibility issues
- Strong understanding of responsive web design techniques
- Understanding of W3C Web Standards/Semantics and Accessibility Guidelines
- An ability to work on multiple projects and tasks at the same time
- Great attention to detail, highly organized
- A positive and upbeat attitude with the ability to learn quickly
- Minimum 2 years of experience in WordPress Development
- Experience with BigCommerce, Magento, and Shopify (preferred)
- Experience with ReactJS/AngularJS (preferred)
- Excellent written and spoken English
- The availability to work 40 hours per week from 9:00 am to 6:00 pm PST
- The ability to adapt to a diverse and multicultural environment
- A reliable workstation with a fast computer, microphone and speakers, reliable internet and power if working remotely
Requirements:
- Developing and providing maintenance support for WordPress sites
- Developing custom themes and plugins
- Migrating websites from other platforms to WordPress
- Integrating and setting up plugins like WPML, WooCommerce, Membership, etc.
- Optimizing page speed of WordPress sites
- Implementing SEO/CRO best practices in WordPress sites
- Transforming complex PSD layouts into pixel-perfect presentation layer HTML5/CSS3 templates
- Creating responsive website designs
- Working with version control systems such as GIT / SVN
- Working under tight deadlines
- Handling multiple projects at the same time
- Producing high-quality work with a strong focus on detail
deadlines
The availability to work 40 hours per week from 9:00 am to 6:00 pm Pacific Standard Time, Monday to Friday
Excellent written and spoken English
A reliable workstation with a fast computer, microphone and speakers, and reliable internet and power

YOUR DUTIES AND TASKS:

Designing unique and client-specific logos and brand guides from scratch
Designing wireframes, website mockups and other related graphics for both desktop and mobile devices based on creative briefs and other materials
Designing both static and video banners for ad campaigns, remarketing, promos, and social media
Drawing vector icons and other illustrations
Attending and participating in client meetings and working with our Digital Producers to plan how to achieve client goals through creative but proper design
Collaborating with our copywriters, SEO team, developers, and other teams to establish the vision of the project and analyze tradeoffs between usability and performance needs
Preparing design files in order to properly hand-off to developers
Ensuring that projects are completed according to schedule while effectively applying our methodology and following quality standards

Conversion Rate Optimization (CRO) Specialist

ESSENTIAL DUTIES AND RESPONSIBILITIES

As a CRO Specialist, you will use a mix of creativity and strong analytical skills to identify website optimization opportunities for your clients and then develop and execute strategy to turn those ideas into an optimization and testing plan. A CRO Specialist should have a strong understanding of website content management systems, including major eCommerce solutions, and should have enough statistical and analytical abilities to help us understand data in a way that results in actionable suggestions for our clients.
Perform audits of clients’ web analytics implementations and make recommendations to ensure accurate tracking is in place.
Use qualitative and quantitative sources of data to develop and execute a conversion rate optimization strategy and testing plan for your clients.
Develop hypotheses and build and execute A/B or multivariate tests according to the optimization strategy and testing plan.
Partner with the our internal design and development team to recommend changes based on winning test results.
Use an iterative approach to optimization, continuously taking test results and data into account in formulating new tests and hypotheses.
Help create initial, quarterly, and monthly client reports based on test results and other ongoing initiatives.
Monitor industry trends and new product offerings to stay up to speed and ahead of the competition.
Contribute to the development and improvement of the CRO team’s processes and strategies.
Perform other duties as assigned.

MINIMUM QUALIFICATIONS

Strong analytical and creative problem-solving skills.
Experience in HTML, CSS, JavaScript and/or jQuery.
Expertise with Google Analytics, Google Ads, and other analytical tools.
Experience using major web content management systems including WordPress, Joomla, Drupal, BigCommerce, Shopify, and Magento.
Experience in cloud-based CRM solutions a plus (Salesforce, Hubspot, etc).
A demonstrated capacity and willingness to learn.
Ability to effectively communicate with clients and colleagues at all levels.
Intermediate to advanced Excel skills.
Ability to type 50+ wpm.

Social Media Specialist

Responsibilities

Build and execute social media strategy through competitive research, platform determination, bench-marking, SEO, messaging and audience identification.
Maintain a content calendar.
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
Set up and optimize company pages within each platform to increase the visibility of company’s social content.
Moderate all user-generated content in line with the moderation policy for each community
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
Collaborate with other departments (marketing, customer success, sales etc) to manage reputation, identify key players and coordinate actions.
Developing social media content plans that are consistent with the company’s brand identity.
Creating consistent, meaningful content across all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
Managing a high volume of daily social media in various platforms (FB, IG, Twitter, LI and Youtube). Making sure to maintain best SEO practices, launch times for all social media.
Communicating with social media followers, including responding to queries promptly.
Developing and managing social influencer programs.
Using analytical tools such as Google Analytics, Hoot suite or similar, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
Preparing monthly reports on social media marketing efforts and presenting them to the team.
Suggesting recommendations to adjust the social media marketing strategy for optimal results.
Staying up to date on best practices and emerging trends in social media.

Requirements and skills

Bachelor’s degree in journalism, communications, marketing, or a related field.
3 or more years of social media experience including planning and managing content in a corporate or agency setting.
Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
Experience using analytics software, an understanding of SEO and unique algorithms of each platform.
Multi-tasking and time-management skills, with the ability to prioritize tasks.
Ability to work in a fast-paced professional environment.
Proven working experience in social media marketing or as a Digital Media Specialist
Excellent creativity, writing, editing (photo/video/text), presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Some knowledge of web design, web development, and CRO.
Positive attitude, detail and customer oriented with good multitasking and organizational ability

Job Details:

Type: Selected candidate will have to work full-time
Schedule: Flexible schedule with availability to overlap during the 9:00 AM – 5:00 PM EST business day.
Remote: 100% Online
Compensation: 45k to 70k, depending on skill and experience