Marketing Positions
Product Marketing Manager
Responsibilities
- Expert advocate: Become an expert in the Company’s Track and Plan products, gain a deep understanding of how it adds value to our users’ lives, and know how to translate technical product details into user benefits
- Market research: Develop understanding of target audience and market and spreading the word. Follow and analyze market trends to feed into stronger product positioning and messaging
- Positioning and messaging: Develop the Company’s product positioning and messaging strategy across Track and Plan
- Voice of the customer: Share learnings around customer needs and challenges with the broader team to drive product and business decisions
- Support product launches: Plan, prepare, and launch new products and features
- Marketing copy and content: Craft compelling copy across marketing channels, from landing pages to ad campaigns
- Project management: Work with and connect various teams on cross-functional strategies, owning the process from start to end
About you
- Demonstrated product marketing ability, with bonus points for experience in agency environment and/or B2B SaaS
- Proven experience that spans customer research, go-to-market strategies, copywriting, and conversion rate optimization
- Familiarity with marketing tactics such as integrated marketing campaigns
- Excellent communication skills, especially when it comes to communicating asynchronously in a remote organization
- Self-starter that doesn’t need a manager to tell you what to do each day, with intellectual curiosity, and a genuine empathy for the customer’s painsk
Director of Marketing
Roles & Responsibilities:
The Director of Marketing is responsible for all activities related to conceptualizing and implementing a marketing strategy that meets lead and revenue targets. Specific responsibilities include product (service) and market development; market research and planning; strategic direction for promotion and advertising; coordination with sales and service delivery leaders; directing the day-to-day activities of marketing staff. Previous work experience developing and executing strategic marketing, research, and social media is required.
- Translate business goals into marketing strategies and objectives that facilitate overall business growth, including creating and implementing innovative and effective sales and marketing programs.
- Develop, manage, and track performance of inbound and outbound lead-generation and direct-marketing campaigns.
- Oversee marketing communications, program management, website design, and content development.
- Provide creative input and direction; identify potential cross-promotional partners and implement strategic opportunities.
- Develop the organization’s short and long-term marketing plans in line with corporate strategic goals, designed to cultivate the organization’s brand, grow revenues, and guide the organization on its accelerated growth path.
- Oversee consumer insights and analytics to develop new products and support a strong LTV for every customer.
- Oversee all aspects of paid media including budgeting, metrics, and reporting.
- Manage team members to ensure execution of marketing plans.
- Plan and manage at both strategic and operational levels.
- Proficient with CRM, marketing automation, google analytics, and other MarTech tools to execute and manage marketing initiatives and drive results.
- Has digital marketing experience with developing and overseeing execution of SEO, social media, and SEM strategies and tactics, including agency oversight.
Desired Skills & Experience:
- 10 years marketing experience in comparable industries with 6 years in a senior management position along with a demonstrated track record of success and performance.
- Experience managing budgets effectively across multiple departments, financial reporting, setting up effective metrics and business processes.
- Proficient with CRM, marketing automation, Google analytics, and other MarTech tools to execute and manage marketing initiatives and drive results.
- Has digital marketing experience with developing and overseeing execution of SEO, social media, and SEM strategies and tactics, including agency oversight.
- Exceptional work ethic, with strong values and principles – takes all opportunities to go above and beyond the basic expectations.
- Self-motivated and ability to work under pressure to meet deadlines.
- Ability to collaborate with colleagues and staff to create results in a team environment.
- Ability to lead, coach, and develop a virtual marketing team.
- Entrepreneurial creativity and hustle.
- Bachelor’s degree required. M.B.A. preferred.
If you are a strategic leader with hands-on execution experience and have solid experience in start-ups or turnarounds, we encourage you to apply for this exciting opportunity
Product Marketing Manager – USD145,000.00 annually
This company is looking for a Full Time Product Marketing Manager to help support our product, marketing, and sales functions. This role requires a strong understanding of managing product launches, go-to-market strategy, positioning, growth, and data insights across different marketing channels. Reporting to the VP of Marketing, the PMM will manage cycles between positioning a product from pre- to post-launch.
Requirements
- Ownership of messaging and positioning before and after product launches
- Help us devise a go-to-market strategy that aligns with our audiences and business objectives
- Identify top channels to drive awareness and adoption of key features across our marketplace
- Gathering user feedback and insights to help drive strategy, as well as growth and adoption
- Deep knowledge and understanding of the competitive landscape, personas, and audience
- Supporting sales with data-driven insights, core sales assets, and additional sales training as needed
- Based in San Francisco Bay Area, CA
Skills needed
- Everyone Wins Together. You thrive in a collaborative, remote-only environment and you are comfortable with 8 am-1 pm PST core hours and flexibility around those hours for the rest of your work day!
- Energy is Everything. You bring a strong work ethic and contagious energy to your team as we work towards our North Star.
- Change is Good. You embrace change to evolve, improve, and build what matters.
- Think Big. No idea is too big. Our greatest successes often stem from seemingly crazy ideas. You enjoy setting ambitious goals, both individually and as a team, and strive to achieve them.
- Feedback is a Gift. Feedback is a catalyst for growth and improvement. It is routinely given and delivered with positive and actionable steps.
- The Best is Yet to Come. You strive to remain optimistic through all ups & downs because you know the “best is yet to come.”
- Make it Fun. Nothing in life is worth it if it isn’t fun, even when stakes are high.
- Good People Only. You recognize that each of us brings unique experiences, backgrounds, and knowledge from which we can learn.
- GSD. We are building quickly, changing frequently, and growing fast with no plans of stopping anytime soon. You take ownership of your work and are proud to execute at a high level.
Email Marketing Specialist
YOU SHOULD HAVE:
- Strong proofreading and editing skills
- The ability to strategize and implement email marketing campaigns (client side, agency, email service provider), edit HTML or work with complex filter designer logic, and direct marketing and multi-channel marketing
- Demonstrable knowledge of email best practices extending to targeting, creative messaging, CAN-Spam compliance, responsive design, deliverability, A/B testing, and email performance metrics
- Experience in strategizing, creating, and implementing drip campaigns
- The ability to write marketing copy for various industries and/or brands while capturing their voice
- Excellent verbal, interpersonal, and written communication skills
- Strong analytical and quantitative skills – ability to use data to develop and measure marketing programs performance
- Passion about optimization and data analysis, discovering new insights across to increase performance.
- Self-directed, capable of staying on track and pursuing solutions without supervision
- Strong organizational skills and exemplary attention to detail
- Proficiency in commonly used email marketing platforms (Klaviyo, Omnisend, and MailChimp) as well as CMS/backend standard email templates (autoresponder emails for customization in Bigcommerce, Shopify or WordPress)
- Knowledge and expertise of emailing through ESP/CMS platforms (Salesforce, Hubspot, and/or Drip)
- The availability to work 40 hours per week from 9:00 am to 6:00 pm PST
- The ability to maintain strict confidentiality and discretion
- BA/BS degree in marketing, business, or related field. (Preferred)
- Agency experience (Preferred)
YOUR DUTIES AND TASKS:
- Performing day-to-day email marketing activities including, but not limited to, email campaign set-up, joining client meetings, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
- Developing and executing email marketing strategies in promotional, transactional, and highly targeted trigger campaigns across the customer lifecycle
- Ensuring overall client satisfaction through timely and accurate execution of all email marketing campaigns/projects, client customer service issues, client program errors and frequent status communications
- Establishing and managing a rigorous A/B testing platform to enhance productivity, deliverability, and customer engagement
- Performing quality control checks and document best practices to produce work that is error-free
- Troubleshooting technical issues related to HTML templates, list segmentation and other aspects of email execution, as required
- Setting up multiple complex trigger and program based emails as well as Ad-Hoc emails
- Optimize email programs through continual testing of creative, cadence, offers, targeting, etc.
- Working closely with Digital Producers and Copy Strategists to proactively evaluate branding, design, messaging, and functionality of email to develop the most effective email campaigns
- Monitoring deliverability and ensure CAN-SPAM compliance to maintain high deliverability, data hygiene and channel health
- Defining business and data requirements for email campaign implementations when it comes to building journeys, triggers and dynamic emails
- Analyzing email and customer behavior and their key characteristics to improve email marketing
- Participating in the quality assurance process to ensure final product meets client’s expectations by deploying and evaluating test emails to a variety of ISPs
- Maintaining email standards including opt-in/out processes, email size, HTML, format, etc.
- Participating in regular strategy discussions, occasional client calls, and client presentations
- Staying up-to-date on current trends and best practices in email marketing